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INFOGRAPHICS: Infographic Design Tips

Infographics on Infographics

Infographic Design Blogs

Design Tips

"The Beauty of Data Visualization"

Simple Guidelines for Judging Your Infographic

  • Does the infographic help transform information into insight?
  • Does the visual style and format enhance comprehension?
  • Does the format highlight meaningful distinctions in the data?
  • Have you established a focal point to focus on what is important"
  • Does the design help to articulate an idea?  support a thesis? 
  • How does your use of font, color & imagery contribute to understanding?
  • Have you combined images, symbols and text successfully to get your point across?
  • Does the infographic tell a story?
  • Is your infographic educative? persuasive?  guiding?  What is your objective?  Are you being transparent?  ARE YOU BEING CLEAR?!?

Simple Advice from the Pros

Be concise.
What is your point?

Be clear.
The power of an infographic is to make information easily intelligible. 

Be straightforward.
Don't clutter your design, it clouds comprehension.   
The purpose of an infographic is to clarify, not confuse.

Be accurate.
The data is your foundation - in needs to be right!

Be visual! 
The images should be telling the story.
Use space and color to highlight patterns and underscore connections.
 

THE STORY SHOULD DETERMINE DESIGN

 

Deconstruct an Infographic

"The Anatomy Of An Infographic: 5 Steps To Create A Powerful Visual"
by Sneh Roy

Although this was posted way back in 2009, Ms, Roy's article analyzing exactly why this graphic works is still one of the most effective tutorials online!  Her step-by-step advice on how to conceptualize infographic creation is well worth the read.

Infographic designed by S. Genovese.
Get a closer look on Visually.

Information Visualization Can Be Metaphorical

"F

Valentina D'Efilippo,  "Field of Commemoration"  2013
Click image to see larger version
 

Types of Infographics


Click to see the full-size, interactive version with samples of different types of infographics.

What type of information are you trying to communicate?

  • spatial
  • chronilogical
  • quantitative
  • all 3

Example questions / ways to format data

*  How has information changed over time?
Timeline / Chart

*  How does location impact an issue?
Maps

*  How do the numbers compare?
Bar graphs / pie charts

*   How do data sets overlap?
Venn diagram

Typography: Font is an essential design element